Our heritage comes from our service in the Royal Danish Special Operations Forces. The design thinking approach is a vital part of our brand DNA and our strategy for business development. We are focused on finding new solutions to needs or problems that have the potential to improve the quality of life for Operators and Veterans.
The coffee business was triggered by a need amongst Danish Special Forces coffee lovers for quality coffee when at home on base and abroad on missions, as an alternative to the instant coffee provided in the field rations. Operators Coffee Club now supplies original Italian coffee and great handheld coffee gear to all outdoor coffee lovers who wants to enjoy great coffee breaks on their adventures.
Together with Danish high-end grocery retailer Loegismose and their creative team of Michelin Star chefs we have developed a prototype for a highly nutritional and pampering “gourmet field ration”. The spinoff of this co-lab is our famous Small and Big Decisions Kit, Hydration Kit and Debriefing Kit. These kits originally designed to pamper war fighters in remote areas of the world are now also used by business corporations as snacks for meetings and seminars.
Danish Armed Forces was in 2018 and still are on missions in the Middle East and Africa. The soldier’s user experience with the supplied “off the shelf” available sunscreen led to a need for the development of a “functional sunscreen”. You cannot operate your weapon, vehicles, or machinery safely when your hands are slippery from applying sunscreen and the white sticky surface in your face and on your arms functions as a magnet for dust, sand and debris thus creating skin irritation. We took on the challenge of creating a “functional sunscreen” that would take care of all the problems experienced under the desert and the arctic sun and allow the soldiers to carry out their duty and performing at their best under the sun in the sandy Middle East and the snow-covered Greenland. The result is a brand-new series of sunscreen designed from a very masculine standpoint but fully usable for both men and women who enjoys a highly active lifestyle.